Šárka Šabová represents the second generation at MB Panónská, an authorized Mercedes-Benz dealership and service center in Bratislava. She leads marketing, communications, customer experience, and brand strategy for the family business. A key component of her work centers on social media and modern brand communication, which she views not merely as marketing channels, but as vital spaces to foster trust, deepen customer relationships, and authentically showcase the inner workings of a family-run enterprise. As a NextGen family member, she actively contributes to shaping the company's future direction, bridging time-honored core values with fresh perspectives.

Šárka holds a degree in International Tourism Management from MODUL University Vienna. She seamlessly integrates her background in hospitality into the automotive industry, particularly through curated events, client relations, and building an engaged brand community.